AutomationSG and FBI Publications Partner to Enhance Industry Visibility and Regional Business Opportunities

AutomationSG and FBI Publications (M) Sdn Bhd have formalised a collaboration under the Corporate Alliance Programme (CAP), providing AutomationSG members with preferential advertising rates, branding support and promotional opportunities through FBI Publications' regional trade media platforms.

The Memorandum of Understanding (MOU), dated 19 August 2026, marks a joint effort to support business growth, enhance industry visibility and strengthen connections within the automation, technology and manufacturing sectors.

Through this collaboration, FBI Publications will serve as a member benefits partner, offering AutomationSG members access to advertising and promotional services designed to help businesses reach potential customers and expand their market presence across Asia.

About FBI Publications

FBI Publications (M) Sdn Bhd is part of the Fireworks Trade Media Group, whose trade publishing arm, Fireworks Business Information (FBI), was established in 2008. The group specialises in trade magazine publishing, conferences and industrial exhibitions.

With an established industry network supported by its exhibitions, conferences and trade association partnerships, FBI Publications provides businesses with platforms to promote their products, technologies and services to relevant industry audiences.

Among its publications is Automate Asia Magazine, which covers industrial automation, robotics, artificial intelligence, smart manufacturing, the Internet of Things (IoT) and other emerging industrial technologies.

Through industry news, editorial features, interviews and event coverage, FBI Publications supports information exchange and industry engagement, connecting manufacturers, technology providers and business decision-makers across the region.

Exclusive Benefits for AutomationSG Members

Under the Corporate Alliance Programme, AutomationSG members will have access to a range of preferential advertising and promotional benefits offered by FBI Publications.

20% Preferential Advertising Discount

Members will enjoy a 20% discount on FBI Publications' prevailing advertising rates across its relevant trade magazine titles. This applies to selected print and digital advertising packages, including half-page, full-page and premium advertising positions, subject to availability.

Complimentary Advertising Design and Layout

FBI Publications will provide complimentary advertising design and layout services to AutomationSG members, helping businesses prepare advertising materials for publication.

Additional Promotional Opportunities

Beyond advertising, members may also be considered for selected promotional opportunities, including:

• Complimentary company and product news coverage in relevant trade magazines and digital platforms.
• Editorial interviews and industry features to showcase business expertise and technological developments.
• Social media exposure through relevant industry channels.
• Brochure and marketing material placement at selected FBI-organised exhibitions.
• Priority consideration for speaking opportunities, panel discussions and industry forums.
• Exposure through selected regional marketing campaigns and industry communication channels.

These additional opportunities are subject to editorial suitability, availability and the respective publication or event schedules.

Supporting Regional Business Growth

As automation, digitalisation and advanced manufacturing technologies continue to reshape industries, businesses are increasingly looking for opportunities to strengthen their brand presence and connect with potential customers.

Through its regional trade media platforms and industry networks, FBI Publications provides opportunities for companies to showcase their solutions, share industry knowledge and reach targeted business audiences.

The collaboration with AutomationSG aims to make these opportunities more accessible to its members, supporting their efforts to build brand awareness, explore new markets and strengthen their presence within the industrial sector.

By bringing together AutomationSG's industry network and FBI Publications' publishing and promotional capabilities, the partnership seeks to encourage greater business engagement and knowledge exchange across the region.

Extending Collaboration Beyond Publications

The partnership also extends beyond advertising and editorial exposure to include opportunities for collaboration through industry exhibitions and events.

Under the MOU, FBI Publications is designated as an Official Media Partner for Automation SolutionGO! 2027, with both organisations supporting event visibility through their respective communication and promotional channels.

Both parties may also explore additional cross-promotional initiatives, including social media campaigns, electronic direct mailers, editorial coverage and event-related publicity.

These initiatives aim to strengthen industry connections and create additional opportunities for businesses to engage with the wider automation and manufacturing communities.

Moving Forward Together

The collaboration between AutomationSG and FBI Publications reflects a shared commitment to supporting industry development through accessible advertising opportunities, knowledge sharing and regional business connections.

By leveraging their respective strengths and industry networks, both organisations look forward to helping AutomationSG members enhance their market visibility, promote their capabilities and explore new business opportunities.

As the automation and manufacturing sectors continue to evolve, FBI Publications remains committed to supporting industry growth by connecting businesses, sharing relevant industry information and encouraging meaningful collaboration across Asia.

For more information:

FBI Publications: https://www.fireworksbi.com/

Automate Asia Magazine: https://www.automate-asia.com/

AutomationSG Corporate Alliance Programme: 

https://www.automationsg.org/index.php/initiatives/corporate-alliance-programme